Quest for Craft

Quest for Craft, a web series from The Balvenie and Questlove, is now live on our YouTube channel. Subscribe now to watch the chapters as they release this fall. The Balvenie has been perfecting the craft of whisky making for nearly 130 years and, throughout that period, has remained fascinated by the creative processes, often-obsessive human attributes and deep intrinsic values that elevate something from great to exceptional. That journey embarks on a new frontier with the arrival of Quest for Craft: Season One: a disquisitive new digital series exploring the convergence of craft and creativity, hosted by bestselling author, cultural icon and scholar of creativity Questlove.

This production, originally released in 2021, has captivated audiences with its unique storytelling. As a Documentary series, it brings a fresh perspective to the genre, maintaining a strong viewer rating of 9.0 across its 3 seasons.

• Storyline Highlights:
• • Explores themes within .
• • Produced in .
• • Original Language: English.